Identify the Company
Determine if the company is publicly owned or privately held (publicly owned companies are easier to research!). Look for annual reports in Company Reports links on the right hand side of the screen.
Get the Company Profile
Create a profile of your selected company including an overview, history, sales, profits, number of employees, locations, products and services, financial data, and key competitors. Two databases for that include company profiles are listed below. If your company is not listed in these databases, you can create a profile on your own.
Locate Current News
Find current news and in-depth articles about the company from business magazines and trade publications to gather insight into the company's operations and strategies. The following library databases are good sources of information in addition to Bloomberg, CNNMoney, Yahoo! Finance, and Google Business News.
Visit the Company's Website
Explore the company's website to see what it says about itself. Keep in mind, company websites are usually see as marketing tools for the company.
Examine the Company's Performance
Look at company financials through EDGAR's SEC filings or LexisNexis in order to determine their profitability.
Survey the Industry and Know the Competition
Look at industry reports and competitors in the databases listed below.