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CSU Global Library has many resources to help you find information about an industry. First, let’s first start by learning how to identify the industry you are interested in researching.
You might be interested in expanding your search to a broad sector level like retail or manufacturing or narrow your focus to an industry like breweries. There are industry codes to help identify which industry or company is in.
Find Industry Info Tips
NAICS or the North American Classification System is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy (U.S. Census Bureau).
You can use the NAICS in database like Mergent Intellect or Business Source Complete to find information on that industry including:
Scholarly articles about the industry
Finding information about an industry includes the following steps:
Get an overview of the industry (market research and industry summaries)
Look for articles on trends and see if you can find forecasts
Gather statistics from government agencies and trade associations
Contact trade associations for additional information about an industry
Keep in mind:
Each information tool uses its own groupings and definitions of industry.
Emerging industries may be difficult to search because trends have not been established or data is not available.
Library Databases for Industry Information
Finding information doesn't have to be daunting. Here are some suggestions:
① Choose the Thesaurus from the blue tool bar and browse for your industry
② Click in the box beside the industry and then ADD; the industry will appear on the screen; then search
③ On the left, go to Source Types and click on Industry Profile
④ Scroll to find the profile (watch for dates since several years may be available)
⑤ Click on PDF full-text
Provides access to private and public US and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles that enables users to generate insightful business intelligence. Download financial data and create customized reports
Websites for Industry Information
There are lots of web resources available for reliable industry information:
Economic Census Industry Snapshot
Scroll to the bottom of the page, choose Economic Census, and click on Industry Snapshots under the tools section on the left. Click on the More arrow beside the first two digits of the NAICS # to find the complete number. Click on the graph icon beside your industry.
North American Classification System (NAICS)
This site provides a detailed descriptions of the direction relationships between classification systems. e.g. NAICS to SIC's, NAICS 2007 to 2012, NAICs to ISIC (International Standard Industrial Classification).
Securities and Exchange Commission
The SEC requires public corporations to disclose meaningful financial information and enforces securities regulations. Search for company filings here using their EDGAR database.
Professional associations can be very helpful in learning more about an industry or profession. Although full access is often reserved for paid members, associations often provide information to the public in the form of summary reports press releases.